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Community Engagement PowerPoint Presentation

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Community Engagement Presentation Transcript

Slide 1 - Community Engagement, Solidarity, and Citizenship (CSC)
Slide 2 - Concepts and perspectives of community
Slide 3 - WHAT IS COMMUNITY ENGAGEMENT? The process of working collaboratively with and through groups of people affiliated by geographic proximity, special interest, or similar situations to address issues affecting the well-being of those people. It is a powerful vehicle for bringing about environmental and behavioural changes that will improve the health of the community and its members. It often involves partnerships and coalitions that help mobilize resources and influence systems, change relationships among partners, and serve as catalysts for changing policies, programs, and practices (CDC, 1997, p. 9).
Slide 4 - Community engagement can take many forms, and partners can include organized groups, agencies, institutions, or individuals. Collaborators may be engaged in health promotion, research, or policy making. In the context of engagement, “community” has been understood in two ways: It is sometimes used to refer to those who are affected by the health issues being addressed. This use recognizes that the community as defined in this way has historically been left out of health improvement efforts even though it is supposed to be the beneficiary of those efforts.
Slide 5 - On the other hand, “community” can be used in a more general way, illustrated by referring to stakeholders such as academics, public health professionals, and policy makers as communities. This use has the advantage of recognizing that every group has its own particular culture and norms and that anyone can take the lead in engagement efforts.
Slide 6 - In practice, community engagement is a blend of science and art. The science comes from sociology, political science, cultural anthropology, organizational development, psychology, social work, and other disciplines, and organizing concepts are drawn from the literature on community participation, community mobilization, constituency building, community psychology, and cultural influences.
Slide 7 - The art comes from the understanding, skill, and sensitivity used to apply and adapt the science in ways that fit the community of interest and the purposes of specific engagement efforts. The results of these efforts may be defined differently and can encompass a broad range of structures (coalitions, partnerships, collaborations), but they all fall under the general rubric of community engagement and are treated similarly in this primer.
Slide 8 - Why Practice Community Engagement? Advocates of community engagement assert that it improves health promotion and health research. A recent review of the literature on community engagement identified nine areas in which community engagement made a positive impact (Staley, 2009). Although this study focused on research partnerships, many of its findings are relevant to community engagement in general. The nine areas and the corresponding benefits were as follows:
Slide 9 - 1. Agenda—Engagement changes the choice and focus of projects, how they are initiated, and their potential to obtain funding. New areas for collaboration are identified, and funding that requires community engagement becomes accessible. 2. Design and delivery—Improvements to study design, tools, interventions, representation/participation, data collection and analysis, communication, and dissemination can be implemented.
Slide 10 - 3. Implementation and change—Improvements can be made in the way research findings are used to bring about change (through new or improved services, policy or funding changes, or transformation of professional practices), and capacity for change and the maintenance of long-term partnerships can be expanded.
Slide 11 - 4. Ethics—Engagement creates opportunities to improve the consent process, identify ethical pitfalls, and create processes for resolving ethical problems when they arise.
Slide 12 - 5. The public involved in the project—The knowledge and skills of the public involved in the project can be enhanced, and their contributions can be recognized (possibly through financial rewards). These efforts foster goodwill and help lay the groundwork for subsequent collaborations.
Slide 13 - 6. Academic partners—Academic partners can gain enhanced understanding of the issue under study and appreciation of the role and value of community involvement, which sometimes result in direct career benefits. In addition, new insights into the relevance of a project and the various benefits to be gained from it can result in increased opportunities to disseminate its findings and their wider use.
Slide 14 - 7. Individual research participants—Improvements in the way studies are carried out can make it easier to participate in them and bring benefits to participants. 8. The general public—The general public is likely to be more receptive to the research and reap greater benefits from it.
Slide 15 - 9. Community organizations—These organizations can gain enhanced knowledge, a higher profile in the community, more linkages with other community members and entities, and new organizational capacity. These benefits can create goodwill and help lay the groundwork for subsequent collaborations.
Slide 16 - Culture and Community Engagement One of the more useful of the hundreds of definitions of culture is this one from the anthropologist Christie Kiefer (2007): “a complex integrated system of thought and behaviour shared by members of a group — a system whose whole pattern allows us to understand the meanings that people attach to specific facts and observations.”
Slide 17 - Culture shapes identities and fosters notions of community, and it shapes how individuals and groups relate to each other, how meaning is created, and how power is defined Furthermore, culture shapes ideas about partnership, trust, and negotiation Therefore, culture shapes the process of community engagement, and effective engagement requires an understanding of culture (Blumenthal et al, 2004; Dévieux et al, 2005; Silka et al, 2008)
Slide 18 - To achieve successful collaboration with a community, all parties involved need to strive to understand the point of view of “insiders,” whether they are members of a neighbourhood, religious institution, health practice, community organization, or public health agency. Key to developing such understanding is recognizing one’s own culture and how it shapes one’s beliefs and understanding of health and illness (Airhihenbuwa, 2007; Hahn, 1999; Harrell et al, 2006; Kleinman, 1980; Minkler, 2004).
Slide 19 - Community Organization The practice and theory of community organizing provide useful insights into mobilizing the community to engage in health promotion The foundation for community organizing is the principle of social action, bringing people together — often, but not exclusively, from the same neighbourhood — to pursue a shared interest (Braithwaite et al, 1994).
Slide 20 - Community organizing is based on the principles of empowerment, community competence, active participation, and “starting where the people are” (Nyswander, 1956, as cited in Minkler, 2005, p. 27). Community organizing recognizes that, in order to change, we all must feel a need for change, and that we are more likely to do so when we are involved in group learning and decision making (Minkler, 1990).
Slide 21 - Community Participation Community engagement requires participation of community members in projects that address their issues. Meaningful community participation extends beyond physical involvement to include generation of ideas, contributions to decision making, and sharing of responsibility.
Slide 22 - The potential benefits of participation for community members, academics, and health professionals include opportunities for networking, access to information and resources, personal recognition, learning, a sense of helping to solve community problems, improved relationships among stakeholders, increased capacity for problem solving, and contact with hard-to-reach populations (Butterfoss, 2006).
 

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