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What is Marketing PowerPoint Presentation

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What is Marketing Presentation Transcript

Slide 1 - What is Marketing? Everything
Slide 2 - What is Marketing? Marketing: Using Exchanges to Satisfy Needs The Diverse Factors Influencing Marketing Activities
Slide 3 - An organization’s marketing department relates to many people, groups, and forces
Slide 4 - Marketing’s first task: discovering consumer needs
Slide 5 - Marketing’s second task: satisfying consumer needs
Slide 6 - HOW MARKETING DISCOVERS AND SATISFIES CONSUMER NEEDS The Four Ps: Controllable Marketing Decisions “Marketing Mix” process of planning and executing the conception, pricing, promotion, and distribution (place) of ideas, goods, and services (“product”)to create exchanges that satisfy individual and organizational objectives. Marketing Environment: uncontrollable Events involving social, economic, technological, competitive, and regulatory forces.
Slide 7 - HOW MARKETING BECAME SO IMPORTANT The Breadth and Depth of Marketing Who Markets? What is Marketed?
Slide 8 - Who Buys and Uses What is Marketed? Who Buys and Uses What is Marketed? Ultimate consumers Organizational buyers What is Marketed? Products Services Ideas
 

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