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Seo Service for New Company PowerPoint Presentation

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Seo Service for New Company Presentation Transcript

Slide 1 - Search Engine Optimization (SEO) Prepared by: Shalabh Mishra
Slide 2 - 2 How Search Engines Works
Slide 3 - 3 Search Engine Operations Gather Content Crawler or spider moves recursively downloading content Builds sophisticate index Individual web searches run against index Results are retrieved and ordered PageRank & Relevance
Slide 4 - 4 Google Search Placement4 Placement: importance and relevance PageRank (importance) Counts links Weights links Query matching (relevance) sophisticated text-matching techniques examines all aspects of the page's content (and the content of the pages linking to it)
Slide 5 - 5 SEO Optimization
Slide 6 - 6 SEO Optimization Categories Keywords Keyword selection and keyword-rich text Crawler A crawler-friendly site navigation scheme Links Link popularity
Slide 7 - 7 Keyword Recommendations1 Page title: visible HTML text ,“Above the fold” Page Size: "100 KB" limit is still is still widely held. The optimum page size is 500-3000 words (or 2000 to 20,000 characters) Be specific Example: “Apple iPod” verses “iPod” exact phrase should appear generously throughout your site copy on every page
Slide 8 - 8 More Keyword Recommendations5 Meta tags: use but don’t stuff Alt tags: use for graphics “star Content is king Write good content with relevant and important keywords in mind. Geo Targeting Add geocentric terms to target local areas Domain Names Use keywords as part of domain name
Slide 9 - Reach Us Skype: shalabh.Mishra Telegram: shalabhmishra What’s No - +91-9212306116 Email Id – shalabh.Mishra@gmail.com Contact No - +91-9212306116
Slide 10 - 10 Thank You For Watching