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Slide 1 - Proven SEO Tactics for Long-Term Results Presented by iTrobes
Slide 2 - Introduction SEO for businesses in Abu Dhabi While SEO approach in universal, in this presentation we would like to give more focus to SEO strategy for Abu Dhabi based businesses. If you are a business in Abu Dhabi you may want to find a suitable SEO company in Abu Dhabi that bring quality leads to your business. Now, let’s look at the most effective seo tactics for long-term results >> SEO: A glimpse SEO, short for Search Engine Optimization is the most sought-after digital marketing strategy. It is the ideal way to bring traffic to a website in a organic way. It takes continuous efforts to bring results. Once the expected results started to show, it will continue to grow. 2
Slide 3 - Keyword Research Keywords are the search terms people use to find anything in the internet. Do a thorough keyword research to understand what are the terms they use with a intent of finding a product or service that you offer. There are plenty of options when comes to tools for conducting keyword research. Popular tools include Google Ads keyword planner, Moz keyword explorer, Ahrefs keyword generator, Ubersuggest, Semrush keyword magic tool, Google trends, Answer the public, etc. You can choose to use one or more tools to get all the right keywords that can bring visitors to your site. 3
Slide 4 - Create Content for people Once you know the keywords, the next step is to strategically including them in your website content so that your site appears on top of search engine result pages (SERP) when a search is made for those keywords. Now, when you optimize your pages with keywords, remember to write content for people and not for search engines. Place the keywords in an organic and natural way.
Slide 5 - On-site Content Having high quality content on your website is like sending a signal to search engines that your site is worth to be shown on top. Best tactic is to optimize each page for a single keyword. Can include its related keywords (LSI) too for every page. High-quality content Guest Posting Same as how having good content on your site is important, posting content on other high authority sites is super important too. It helps to bring their already established audience to your site. 5
Slide 6 - 6 Link Building Number of links pointing to your site (called backlinks) is one of the important ranking factors of search engines. Link building is the activity of asking other sites to link back to your site in many ways - through directory submission, ad posting, guest blog posting, and so on. You need to build a huge volume of high quality backlinks to beat the competition. Since this is typically a time-consuming process and need a team, it is wise to hire some good SEO services in Abu Dhabi.
Slide 7 - Technical SEO Technical SEO is to lay a strong foundation to your website in terms of its functionality. Make sure all the technical aspects of the site are done right so that search engines won’t face any difficulties in finding and ranking your site. Use an organized and natural site architecture. Audit inbound links and fix broken links if found. Make sure your web pages load faster. Optimize every page of your site to be mobile-friendly. As it involve too much of technicalities, it is advisable to have an SEO company in Abu Dhabi to back you up. 7
Slide 8 - Results Tracking & Analysis For any long-term strategy, tracking the results in regular intervals is so much crucial. Tracking SEO results can be done with a set of tools like Google Analytics, Google Search Console, Bing Webmaster, etc. Google Analytics gives an detailed overview about your audience and their interaction with your site, your traffic sources, and more. Search Console gives the data to see how your site performs on Google search results, similarly Bing webmaster is for Bing search results. Use these data to see where your strategy is working as expected and where it needs modifications. Now, work on it to improve the results. 8
Slide 9 - We would like to conclude by highlighting how important it is to have patience all the way while working consistently with your SEO efforts to enjoy long-term results! 9
Slide 10 - Our services Search Engine Optimization Digital Marketing Search Engine Marketing Social Media Marketing PPC Management Content Writing Email Marketing 10
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Slide 12 - Our Packages Visit the following pages to know our packages to these services. Website Development WordPress Website Development Mobile App Development iOS App Development Android App Development eCommerce Website Development Web Application Development Digital Marketing SEO 12
Slide 13 - Thanks! Got any questions? Reach us at: 13 info@itrobes.com @Itrobes2018 www.itrobes.com