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Les nouveaux moyens de communication sur smartphone PowerPoint Presentation

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Les nouveaux moyens de communication sur smartphone Presentation Transcript

Slide 1 - Les nouveaux moyens de communication sur mobile Animé par : Yannick Le Duc, MOBIZEL
Slide 2 - Qu’est ce qu’un Smartphone ? Littéralement, un Smartphone est un téléphone intelligent Fonctions classiques + Internet + applications iPhone 4S Samsung Galaxy S2 BlackBerry Torch 9860 Nokia C5-03
Slide 3 - Tablettes tactiles
Slide 4 - Chiffres clés Smartphones 14 millions de Smartphones en France en 2011 +76 % entre 2010 et 2011 Taux de pénétration de 30 % 59 % des français se connectent au moins une fois par jour à Internet depuis leur mobile Sources : étude GFK 2011, Médiamétrie
Slide 5 - Le boom des applications Petit logiciel à installer sur son Smartphone On les trouve dans des « market » 27 applications en moyenne sur un Smartphone App Store Android Market - 500 000 applications - 6 milliards de téléchargements (prévisions 2011) - 480 000 applications - 8,1 milliards de téléchargements (prévisions 2011) Sources : Ovum
Slide 6 - QUELS USAGES ?
Slide 7 - Une application pour… Diffuser un contenu attractif et utile Apporter un vrai service Répondre à un besoin de l’utilisateur Divertir
Slide 8 - Pensez mobilité 61 % des mobinautes utilisent leur mobile dans les transports Un moyen de s’informer et/ou se divertir Un moyen de « tuer » le temps 71% des mobinautes utilise la géolocalisation Pour se rendre à un point précis ou se repérer Sources : GroupM et SFR Régie, TNS Sofres 2011
Slide 9 - QUELLE COMMUNICATION ?
Slide 10 - Des contraintes… Taille écran Contenu exhaustif Navigation intuitive Hiérarchiser l’information Limiter le nombre de clics Guidelines
Slide 11 - … des opportunités Créer un lien avec l’utilisateur Entretenir ce lien Conserver et capitaliser sur ce lien Right People, Right Place, Right Moment
Slide 12 - QR code 42 % des mobinautes ont déjà flashé un QR code, et vous ? Sources : TNS Sofres 2011
Slide 13 - Flashcodes, à quoi ça sert ? Prolonger la relation avec le mobinaute Donner de l’information supplémentaire Offrir un contenu plus riche Exemple : Tagdevin L’abus d’alcool est dangereux pour la santé, à consommer à modération
Slide 14 - Cas d’étude : l’application des JRCE Utilisation du Code 2D : une invitation gratuite
Slide 15 - Cas d’étude : l’application des JRCE Une application mobile dédiée au salon Guider Informer Organiser
 

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