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Slide 1 - Indian Cultural Values & Communication Office of International Services September 2010
Slide 2 - Agenda Quick facts Overview of US and Indian Cultural Values Student panel Q & A
Slide 3 - Quick facts: NC State Indian students: ~700 (30% of international student population) Population of India: 1,173,108,018 (July 2010) Religions: 80% Hindu, 13.5% Muslim, 2% Christian, 2% Sikh World’s largest democracy Languages: Hindi (national language – 41%); 14 official languages; over 100 languages spoken 28 states and 7 territories Henderson, C.E. (2002) Culture and Customs of India. Westport: Greenwood Press
Slide 4 - Cultural Values Collectivist Identifies self within a more important group(s) Group decision making Individual praise is uncomfortable even shameful Group welfare is goal Individualistic Privacy valued Competition valued Individuals praised Loyalty to self vs Application: How team work is approached, how life decisions are made (whom to marry, which school to attend, where to live?), how view of self is influenced, when/how individuals lose face/are shamed
Slide 5 - Particularism Favoritism based on in-group Goal is group harmony Exceptions are the norm “It’s who you know” Hierarchical society vs Universalism Egalitarian Fairness above all Comfortable working in absolutes Seen as legalistic Application: How one gets a job/promotion, how deals are made and with whom, consequences when rules are broken, which relationships are valued over others, the value of the “team”
Slide 6 - Polychronic Relationships and spontaneity are drivers of one’s time Monochronic “Time is money” Punctual Values time, appointments, or productivity over people Application: When a guest arrives at a host’s house for dinner/party, when to arrive at a meeting, how emergencies are handled and what constitutes an emergency; how much “small talk” takes place at the beginning of a conversation vs
Slide 7 - Direct Communication One means what one says Do not keep one’s feelings to oneself (positive or negative) Little guessing of another’s meaning Indirect Communication What is said is not necessarily what one means One must infer meaning Saving face is valued Third party/liaison used to communicate information vs Application: How a manager motivates or enables change within the work place; how to correct someone; how to say “no”; how to communicate bad news
Slide 8 - Low Power Distance People are more or less equal or deserve to be treated equally High Power Distance Rigid hierarchies Status matters Application: Degree of formality or informality that is easily established within the workplace, classroom, etc.; when to address someone by first name; how to greet another person vs
Slide 9 - Low Uncertainty Avoidance Comfortable with risk Differences among individuals and groups more easily tolerated Less regulation/control over life’s situations High Uncertainty Avoidance Risk averse Differences within or outside groups not easily tolerated Conformity is comfortable vs Application: How one views people/positions of authority; how many times one asks/rephrases a question; how readily someone accepts something as “fact”; how quickly one tolerates outsiders or situations that challenge the status quo; loyalty to tradition vs desire for innovation
Slide 10 - “Indian time” vs “American time” Many are native English speakers (British) Defined gender roles Highly bureaucratic system of government Hierarchical; Status matters Body language May not say “no” directly; need to infer Titles are important Less touching among people, especially between genders Indian Value and Communication Styles Sources: Storti, Craig. Figuring Foreigners Out, 1999 Bennett, Milton. Basic Concepts of Intercultural Communication, 1998. Henderson, C.E. Culture and Customs of India, 2002.
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Slide 15 - OIS Programs http://www.ncsu.edu/ois/programs/ International Friendship Program: Year-long match Breaking Bread: One-time dinner hosting English Conversation Club: Be a weekly conversation partner -Tuesdays, & Thursdays, 3:30pm, College of Textiles, Port City Java -Fridays, 3:30pm, Daniels Hall Culture Corps: Request a culture-specific presentation
Slide 16 - Student Panel