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How to Create an Effective Dental Marketing Plan PowerPoint Presentation

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How to Create an Effective Dental Marketing Plan Presentation Transcript

Slide 1 - Let's get visual with 9 Step process! How to Create An Effective Dental Marketing Plan?
Slide 2 - 9-Step Process to Create Dental Office Marketing Plan Identify a problem and form a thesis statement. PROBLEM Review literature related to your topic. READ 0 1 CONDUCT A SITUATIONAL ANALYSIS DEFINE A SPECIFIC GOAL 0 2 IDENTIFY YOUR TARGET AUDIENCE 03 RESEARCH YOUR COMPETITION 04 CREATE A UNIQUE VALUE PROPOSITION 05 DEVELOP YOUR BUDGET 06 EXECUTE YOUR MARKETING PLAN 08 TRACK, OPTIMIZE, AND REPEAT! 09 DETERMINE YOUR STRATEGIES 0 7
Slide 3 - 1 Conduct a Situational Analysis It helps To know the position of your dental clinic & competition you face. To understand how effective your marketing technique is. You have To list the services you offer against that of your competitors to figure out what makes yours better and distinct. Look at your existing marketing strategy & figure out to get the desired result.
Slide 4 - 2 Define a Specific Goal Outline your marketing goals which are achievable and measurable. Follow the SMART(Specific, Measurable, Attainable, Relevant, & Time-Bound) approach to set specific goals. Use real numbers to measure the success of your marketing strategy.
Slide 5 - 3 Identify Your Target Audience Choose a target audience based on your specialty and brand. If you want to attract more than one niche, you have to design individual marketing campaigns to target each niche.
Slide 6 - 4 Research Your Competition What to Analyze? Their marketing and sales strategy. Their management and marketing team. The social media strategy they are following. What is their annual growth rate? Check their market capitalization and financials. What type of client personas do they serve? Look at their SEO strategy. Check their content marketing strategy.
Slide 7 - 5 Create a Unique Value Proposition Your unique value proposition should: Offer solutions to the pain points of your client. Must provide specific advantages of your service that are measurable. Explain how your service is better than that offered by your competitors.
Slide 8 - 6 Develop Your Budget Decide the amount for a marketing campaign. Decide the budget for advertisement and other hidden costs. Based on budget, you can do marketing on various paid marketing channels.
Slide 9 - 7 Determine Your Strategies Create a flowchart to reach various objectives. Create a project roadmap with a basic timeline for various goals. Decide on essential marketing channels for brand promotion. Acquire PPC ads or focus on Search Engine Optimization.
Slide 10 - 8 Execute Your Plan Use CTAs effectively. You can also choose a team of experts, such as individual marketers, PPC specialists, copywriters, & SEO experts. Hire Experts who have knowledge of your niche & can execute your dental marketing plan successfully.
Slide 11 - 9 Track, Optimize, and Repeat! List down how you monitor the progress of your marketing plan or measure its success like, What are the things that you wish to measure? In what way will you keep track of the results? The frequency with which you will track your results and analyze them. These answers would give you a good idea to invest for better results.
Slide 12 - Want to Create a Marketing Plan for Your Dental Practice? Contact WebyKing hello@webyking.com +1 347-467-1234 www.webyking.com WebyKing is a top dental marketing company. We have a team of dental marketing experts. Our experts deliver a custom marketing plan for your dental practice & it helps you to increase leads and revenue.
 

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