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Digital Marketing Classes in Pune PowerPoint Presentation

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Slide 1 - DIGITAL MARKETING
Slide 2 - HOW SEARCH ENGINE WORK Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
Slide 3 - WHITE HAT SEO White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP).
Slide 4 - BLACK HAT SEO Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add no value creates a bad experience for users. It may also cause your page to rank for irrelevant queries.
Slide 5 - KEYWORD DENSITY Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%.
Slide 6 - GOOGLE SANDBOX EFFECT The Sandbox effect (or sandboxing) is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004 but not confirmed, with several statements to the contrary.
 

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