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Why do Businesses Need an Email Automation Tool? PowerPoint Presentation

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Why do Businesses Need an Email Automation Tool? Presentation Transcript

Slide 1 - WHY DO BUSINESSES NEED AN EMAIL AUTOMATION TOOL?
Slide 2 - INTRODUCTION Email automation tool plays a key role to increase productivity within a short time. It is useful in managing repetitive tasks. Thereby, helping you to focus on several other aspects. As a business owner, you would like to stay connected with your customers. Email automation is a powerful marketing tool that allows you to do so. It allows you to send the correct information to the right customers at the right time. Thus generating leads as well as increasing sales from potential customers. Email automation is the way to create emails that meet the needs of a customer.With the help of an email marketing platform, you can get knowledge about the target audience. This is by getting an idea about their behaviour, choice, and previous sales. The tool helps to personalize customers' experiences and increases the relevance of campaigns.
Slide 3 - IMPORTANCE OF EMAIL AUTOMATION TOOL 1. Personalization Of Experiences- The key to ensuring the smooth functioning of your business is personalization. Customers are attracted through personalized content. 91% of customers prefer businesses that provide recommendations and offers. A report in 2019 shows that 72% of customers responded to marketing messages. These messages reflect the services that interest them. Email is one of the leading tools used by marketers to enhance the customers' experience. An experiment showed that there is an increase in click-through rates by 11%. These are the products based on the activity of the site. Furthermore, the revenue from these products grew by 38%.
Slide 4 - 2. Improve The Retention Rate- It is easier to sell products and services to an existing customer than to convert a new one. With the help of automation, you can stay connected with them. Customer retention is essential for a business. The higher the customer base, the more successful you will be. You should schedule a message for your customer so that they do not go long without your response. The most important thing is to generate relevant messages according to individual preferences. A personalized text is more compelling for customers, and it helps to generate leads. By sending automated emails, you can upscale your business. This also helps to decrease the load on manpower. The activities of customers notify the system about the kind of message to send.
Slide 5 - 3. Make the most of your marketing team- According to a survey in 2017 respondents showed positive responses toward email automation. They believed that automated email marketing can improve the productivity of an employee. 72% of people said that they would use the saved time on critical work. 69% trusted that automation is an effective way of saving time. 59% of people said that they would save 6 hours in a week. It is the time spent on repetitive tasks. The goal of the email automation tool is to build strong relationships with customers. This would effectively reduce the time of marketing team spent on repetitive tasks.
Slide 6 - 4. Create scalable marketing strategies- While sending emails manually, the size of staff limits the number of customers. Within a period, you can cover up a certain number. However, once the custom base is doubled or tripled in size, there will be issues. The process is set up in such a way that it notifies each time someone signs up. When the customer submits a signup form, then you do not have to worry about responding. The whole process is automated. You can use triggered messages for capturing the attention of users. For instance, use a “subscribe now” option after stating all the necessary information. Welcome emails play an important role. Although it is not necessary to respond to emails, people notice when you do not send one. Following up a subscriber with a welcome message can help to turn new leads into customers. It takes a single click to add products to your cart, but a follow-up takes more effort.
Slide 7 - CONCLUSION Many people interact with a company before they become permanent customers. A "drip campaign" is a process used in such cases. It focuses on useful content about a product, company, or industry. The drip campaign messages are only for prospects that had shown interest. For more information on the email automation tool contact Helium CRM. You can log in to the website to get started. Helium CRM is one of the best leading Company in Canada that offers many Marketing Automation tools for your business overall growth. It is the one-stop marketing solution provider.
Slide 8 - ABOUT US We “Helium CRM” provide marketing automation tools and services so you may focus on more important things while we handle the day-to-day tasks of following up with clients and tracking leads. Our services are unrivalled, and we can assist you in creating more successful campaigns that will provide higher-quality leads for your sales staff. We guarantee that with our help, you will get a greater return on investment and see your business expand.
Slide 9 - CONTACT US PHONE +1 437-776-4232 MAIL AT contact@heliumcrm.com ADDRESS 30 Mistybrook Crescent, Brampton, ON L7A 2S8, Canada
 

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