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Audi Company PowerPoint Presentation

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Audi Company Presentation Transcript

Slide 1 - Audi Company
Slide 2 - THE HISTORY OF THE COMPANY 1909 - German engineer August Horch founded the company in Cologne on the14th of November of that year. It was called Audi Automobilwerke back then 1932 - The company merged with Horch, DKW and Wanderer. The Audi symbol is four ceiling rings that reflect the four manufacturers of Auto Union 1980 - A revolution for Audi. The company releases an all-wheel-drive (quattro) sports, The Audi Quattro. It was faster than Ferrari, Porsche and Lamborghini at the time 1985 - The Company was renamed to Audi AG and moved company headquarters to Ingolstadt 2015 - Audi sees fifth consecutive year of increasing deliveries. Sales increase by 10.5% from 2013
Slide 3 - “Vorsprung durch Technik”-Innovation through technologies Mission
Slide 4 - Vision
Slide 5 - The description of the company
Slide 6 - Audi STP
Slide 7 - Structure
Slide 8 - PRODUCT PORTFOLIO Audi Q2 Audi A6 Audi Q5 Audi RS7 Sportback Audi Q8 Audi e-tron GT Audi A8L Audi Q8 Audi S5 Sportback Audi e-tron Audi RS5 Audi e-tron Sportback Audi RS etron GT Audi Q7 Audi RSQ8 Audi Q3 Brands
Slide 9 - SWOT Analysis Available in both petrol and diesel variants with a huge product portfolio Wide range of cars to choose from starting from Hatchback to Luxury SUVs Cars are equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more Elegant styling of both interiors & exteriors make its a standout car brand Latest technology like Quattro and FSI provide refined and efficient engine performance Well established brand which helps in the brand recall Has over 80,000 employees worldwide The brand has been involved in motorsport and sponsorship of many sporting and premium events
Slide 10 - Financial Reports Financial reports as of 2016: Audi cars sold: 1 867 738 Revenue: 59 317 (Euro million) Profit after tax: 2 066 (Euro million) Operating profit: 3 052 (Euro million) Cash flow from operating activities: 7 517 (Euro million) Net cash flow: 2 094 (Euro million)
Slide 11 - ppt slide no 11 content not found
Slide 12 - The problems of the company 1. High maintenance & handling cost of Audi cars compared to a few competitors. Cars are expensive 2. Increasing fuel costs can reduce sale of Audi cars  3. Product innovations and engineering by competitors 4. Limitations due to government policies in entering foreign markets. The company needs to build a good relationship with its foreign customers
Slide 13 - Possible opportunities and solutions 1. Expansion of product portfolio by entering into low cost cars can be thought of by Audi 2. Increasing manufacturing capability to meet increasing demand generated through advertising 3. Considering changing some machine components to low-cost ones like rims on Audi models 4. Applying environmentally friendly technologies as a long-term perspective
Slide 14 - THANK YOU