X

Download Consumer Behavior PowerPoint Presentation

SlidesFinder-Advertising-Design.jpg

Login   OR  Register
X


Iframe embed code :



Presentation url :

X

Description :

Download Consumer Behavior PowerPoint Presentation Slides for your education,webinar,seminars

Tags :

consumer behavior | consumer behaviour in marketing | consumer behaviour

Home / Business & Management / Business & Management Presentations / Consumer Behavior PowerPoint Presentation

Consumer Behavior PowerPoint Presentation

Ppt Presentation Embed Code   Zoom Ppt Presentation

PowerPoint is the world's most popular presentation software which can let you create professional Consumer Behavior powerpoint presentation easily and in no time. This helps you give your presentation on Consumer Behavior in a conference, a school lecture, a business proposal, in a webinar and business and professional representations.

The uploader spent his/her valuable time to create this Consumer Behavior powerpoint presentation slides, to share his/her useful content with the world. This ppt presentation uploaded by eryogeshsingh in Business & Management ppt presentation category is available for free download,and can be used according to your industries like finance, marketing, education, health and many more.

About This Presentation

Consumer Behavior Presentation Transcript

Slide 1 - Copyright © 2006 Pearson Education Canada Inc. CONSUMER BEHAVIOUR Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das
Slide 2 - Copyright © 2006 Pearson Education Canada Inc. 1-2 Opening Vignettes Tim Horton’s started in 1964 Merged with Wendy’s in 1999 Has operations in several states in the US Mercedes Who is likely to be the typical buyer of Smart?
Slide 3 - Copyright © 2006 Pearson Education Canada Inc. 1-3 Consumer Behaviour The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.
Slide 4 - Copyright © 2006 Pearson Education Canada Inc. 1-4 Personal Consumer The individual who buys goods and services for his or her own use, for household use, for the use of a family member, or for a friend.
Slide 5 - Copyright © 2006 Pearson Education Canada Inc. 1-5 Development of the Marketing Concept Production Concept Selling Concept Product Concept Marketing Concept
Slide 6 - Copyright © 2006 Pearson Education Canada Inc. 1-6 The Production Concept Assumes that consumers are interested primarily in product availability at low prices Marketing objectives: Cheap, efficient production Intensive distribution Market expansion
Slide 7 - Copyright © 2006 Pearson Education Canada Inc. 1-7 The Product Concept Assumes that consumers will buy the product that offers them the highest quality, the best performance, and the most features Marketing objectives: Quality improvement Addition of features Tendency toward Marketing Myopia
Slide 8 - Copyright © 2006 Pearson Education Canada Inc. 1-8 The Selling Concept Assumes that consumers are unlikely to buy a product unless they are aggressively persuaded to do so Marketing objectives: Sell, sell, sell Lack of concern for customer needs and satisfaction
Slide 9 - Copyright © 2006 Pearson Education Canada Inc. 1-9 The Marketing Concept Assumes that to be successful, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition Marketing objectives: Profits through customer satisfaction
Slide 10 - Copyright © 2006 Pearson Education Canada Inc. 1-10 Business Leaders Who Understood Consumer Behaviour Alfred Sloan, General Motors Colonel Sanders, KFC Ray Kroc, McDonald’s
Slide 11 - Copyright © 2006 Pearson Education Canada Inc. 1-11 Implementing the Marketing Concept Consumer Research Segmentation Targeting Positioning
Slide 12 - Copyright © 2006 Pearson Education Canada Inc. 1-12 Segmentation, Targeting, and Positioning Segmentation: process of dividing the market into subsets of consumers with common needs or characteristics Targeting: selecting one ore more of the segments to pursue Positioning: developing a distinct image for the product in the mind of the consumer
Slide 13 - Copyright © 2006 Pearson Education Canada Inc. 1-13 Successful Positioning Communicating the benefits of the product, rather than its features Communicating a Unique Selling Proposition for the product
Slide 14 - Copyright © 2006 Pearson Education Canada Inc. 1-14 The Marketing Mix Product Price Place Promotion
Slide 15 - Copyright © 2006 Pearson Education Canada Inc. 1-15 The Societal Marketing Concept All companies prosper when society prospers. Companies, as well as individuals, would be better off if social responsibility was an integral component of every marketing decision. Requires all marketers adhere to principles of social responsibility.
Slide 16 - Copyright © 2006 Pearson Education Canada Inc. 1-16 Digital Revolution in the Marketplace Allows customization of products, services, and promotional messages like never before Enhances relationships with customers more effectively and efficiently Has increased the power of customers and given them access to more information
Slide 17 - Copyright © 2006 Pearson Education Canada Inc. 1-17 Digital Revolution in the Marketplace - Continued The exchange between consumers and marketers has become more interactive May affect the way marketing is done
Slide 18 - Copyright © 2006 Pearson Education Canada Inc. 1-18 Changes brought on by the digital revolution Changes in segmentation strategies Re-evaluation of promotional budgets reduced impact of television? More internet-based promotion? Integrated marketing becomes critical Using off-line promotions to drive consumers to company’s website (and vice-a-versa) Continued
Slide 19 - Copyright © 2006 Pearson Education Canada Inc. 1-19 Changes brought on by the digital revolution - continued Revamping distribution systems Direct distribution becomes more of an option Pricing methods may need to be re-evaluated Comparison shopping made easier Consumer research methods may change How do you measure web-based promotions?
Slide 20 - Copyright © 2006 Pearson Education Canada Inc. 1-20 Why study consumer behaviour? Understanding consumer behaviour will help you become better marketers as it is the foundation for Segmenting markets Positioning products Developing an appropriate marketing continued
Slide 21 - Copyright © 2006 Pearson Education Canada Inc. 1-21 Why study consumer behaviour? Knowledge of consumer behaviour is essential for non-profit organizations Non profits have different customers to please Donors, users, volunteers, general public, government continued
Slide 22 - Copyright © 2006 Pearson Education Canada Inc. 1-22 Why study consumer behaviour? Public service initiatives have to be based on an understanding of consumer behaviour Canada’s largest advertiser is the federal government Most government initiatives (e.g., antismoking campaigns) need a knowledge of consumer behaviour to succeed continued
Slide 23 - Copyright © 2006 Pearson Education Canada Inc. 1-23 Why study consumer behaviour? Better understanding of our own consumption behaviour
Slide 24 - Copyright © 2006 Pearson Education Canada Inc. 1-24