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Slide 3 - CONTENT What is SEO. Why we use SEO What are Search Engines. Working of a Search Engine. Types of SEO. On Page Optimization. Off Page Optimization. Advantages and Disadvantages of SEO. Conclusion.
Slide 4 - What is SEO? Why we use SEO SEO stands for Search Engine Optimization. It is a technique used to increase the visibility of a website in search engine's result page. SEO helps the website rank better in the result page. A better ranking website gets more traffic, creating the opportunity of better exposure and revenue.
Slide 5 - What are Search Engines? Search Engines are software's designed to search the information on the worldwide web. Google, Yahoo, Bing, Ask are name of some search engine. Google is the top Search Engine and is used by 70%-80% people around the world. Rest 20% to 30% use the other search engine mentioned.
Slide 6 - Working of a Search Engine The Search Engine had two major functions - Crawling & Indexing, and providing relevant result. The search engine use programs called crawlers are spiders to read the source code of the website and store this data on their local servers. This technique is called crawling of the website. A website is generally crawled 3 to 4 times a year.
Slide 7 - Types of SEO There are three types of SEO:- White Hat SEO:- White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). The technique used are On Page Optimization and Off Page Optimization. Black Hat SEO :-Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Gray Hat SEO :-Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.
Slide 8 - On Page Optimization. On Page Optimization is a part of White Hat SEO. It refers to optimizing the factors that affects the listing of the website in search results. The following techniques are covered under on page optimization.
Slide 9 - Off Page Optimization Off page optimization is an important part of SEO, even important than On page. This is because link building is the major part of Off page, which is taken into consideration when assigning a page rank to the site. The techniques used in off page are:-
Slide 10 - Advantages and disadvantages of SEO Advantages It Boosts Your Credibility. ... It Doesn't Have To Cost You Anything. ... It Supports Content Marketing. ... It Maximizes PPC Campaigns. ... It Gives You A Competitive Advantage. ... It Can Help You Reach More People. Disadvantages It takes time. Your competition is the rest of the Internet . Results are not guaranteed . It requires constant maintenance. It does not give profit at the beginning. The cost of services is high (less offer of specialists).
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Slide 12 - THANK YOU FOR WATCHING BOOK NOW Contact us :+91 9611361147 www.nidmindia.com Follow us on: