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Slide 1 - 5 VALUABLE TIPS TO MEASURE YOUR CONTENT MARKETING ROI Author - EZ Rankings
Slide 2 - Introduction BizToolsPro is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Marketing is all about creating value for a company. This is done by attracting and retaining customers, which in turn increases profits. In order to measure the effectiveness of your marketing efforts, it’s important to understand and calculate your content marketing ROI (return on investment). If a company is not measuring its content marketing ROI, then it’s missing on several critical growth aspects. If you are new to measuring content marketing ROI and looking for tips, EZ Rankings – SEO Company India, has shared some valuable tips that will help you. Before we dive into the tips, let’s first understand what exactly is content marketing ROI.
Slide 3 - What is Content Marketing ROI? ROI is a calculation of how much profit a company makes from its marketing investments. In the context of content marketing, it refers to the amount of money that was spent on creating and promoting content as compared to the revenue generated as a result of that content.
Slide 4 - 1. Set realistic goals: The first step in measuring your content marketing ROI is to set realistic goals. Without proper goal setting, you will not be able to measure the success of your content marketing efforts.
Slide 5 - 2. Track website visits: One of the simplest ways to measure your content marketing ROI is to track website visits. You can use various tools such as Google Analytics to track the number of visitors to your website from different sources including social media, organic search, and paid search.
Slide 6 - 3. Track leads generated: Another important metric to measure is the number of leads generated as a result of your content marketing efforts. You can use various lead capture forms and track the number of leads that are generated from different channels including social media, organic search, and paid search.
Slide 7 - 4. Understand your customer buying cycle: Another important factor to consider when measuring your content marketing ROI is understanding your customer buying cycle. The buying cycle refers to the process that customers go through before they make a purchase.
Slide 8 - 5. Track conversion rates: Another important metric to track is the conversion rate. The conversion rate is defined as the percentage of visitors who take the desired action, such as filling out a lead capture form or making a purchase.
Slide 9 - Wrapping up! In order to effectively measure the ROI of your content marketing efforts, it’s important to track the various metrics mentioned above. By tracking these metrics, you will be able to understand which channels are most effective in driving traffic and leads to your website and what type of content is most effective in converting visitors into leads or customers. Source - https://biztoolspro.net/5-valuable-tips-to-measure-your-content-marketing-roi
Slide 10 - EZ RANKINGS IT SERVICES Website : https://www.ezrankings.org/ Contact us - contactus@ezrankings.org Mobile - +91-9560133711 Address - A-74, 2nd Floor, Sector-2, Noida-U.P 201301, India