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Google Hummingbird Search Algorithm PowerPoint Presentation

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Google Hummingbird Search Algorithm Presentation Transcript

Slide 1 - Google Hummingbird Search Algorithm
Slide 2 - Google takes time to change their search algorithm. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results.
Slide 3 - There were also some major changes before Google Hummingbird like Panda and Penguin.
Slide 4 - Google Panda algorithm : Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. But Google has also provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mindset".
Slide 5 - Google Penguin algorithm : Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.
Slide 6 - Let's again talk about Google Hummingbird Algorithm, Google Hummingbird is a search algorithm used by Google. To celebrate their 15th birthday, on September 27, 2013 Google launched.
Slide 7 - Hummingbird makes Google almost human with the way it responds to queries. Instead of looking at keywords, Hummingbird makes Google look deeper and focus on the whole statement or question.
Slide 8 - Google now has the ability to understand a query’s context. For example, I first asked the question “How old is Zooey Deschanel?” Google answered: “Zooey Deschanel is 33 years old”. Then I asked, “Who is her boyfriend?”. Google answered: “Her boyfriend is Jamie Linden.” The second answer was surprising because I did not directly refer whose boyfriend I was asking about by replacing “Zooey Deschanel” with the pronoun “her” and it still got the right answer.
Slide 9 - Search engine query intelligence improves
Slide 10 - Thank You Referent : http://www.sitepoint.com/what-googles-hummingbird-update-means-for-seo/
 

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