Useful and customer-centric content should be at the core of your content marketing strategy.
Consumers and viewers are very smart these days and have mastered the art of shutting off the traditional world of marketing. They are so adept in surfing the web, reading a magazine, watching television that they make the adverts totally irrelevant, as if it didn't exist.
Marketers now-a-days realize that traditional marketing is becoming obsolete and less effective by passing days. Marketers are now on a constant lookout to market their offerings in a better and effective way.
Let’s start with very beginning, and try to explore what exactly is content marketing? According to Wikipedia:
“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.”
Wikipedia further elaborates that:
"Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information".
Thus, content marketing is nothing but a compelling way to attract, engage and retain customers by constantly creating, curating and publishing relevant and valuable content. The published content shouldn't be obviously salesy and should concentrate on communicating with the primary intention of changing or diverting consumer behavior. Content marketing is not a one time rather it is an ongoing process, which you should strive to integrate across channels.
Thus, content marketing is a relatively new term which came in forefront very strongly with the advent of the Internet. It is an amazing art of communicating with your customers, clients and prospects without sounding salesy. It is non-interruption marketing and the emphasis is on educating the customers.