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Commercial Graphic Designing (Dealing with Presentations) PowerPoint Presentation

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thetemplatewizard By : thetemplatewizard

On : Feb 10, 2014

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Commercial Graphic Designing (Dealing with Presentations)
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  • Slide 1 - Commercial Graphic Designing:Dealing with Presentations TheTemplateWizard www.TheTemplateWizard.com
  • Slide 2 - Definition of Graphic Designing “Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space, and image.” - Wikipedia
  • Slide 3 - Thus, graphic design is: Visual Communication Functional/Commercial Art Problem Solving
  • Slide 4 - Importance of Graphic Design Makes something easier to use or to comprehend Serves as visual representation of your ideas and information
  • Slide 5 - Fundamentals of Presentation Design
  • Slide 6 - Core Design elements Line Shape Value Texture Text Color
  • Slide 7 - Design Elements - Lines As an important element of design, lines can be both stand alone or part of another graphic element. Lines are one of the building blocks of graphic design. Lines can be vertical, horizontal, or diagonal. Lines can be solid, dashed, thick, or thin.
  • Slide 8 - Important considerations for lines Type Direction Quality
  • Slide 9 - Design Elements - Shape Shape is one of the basic elements of design, and an important one. Shape alone or in combination with some other shapes or lines organize information and convey universal meanings as well as guide the audience’ comprehension.
  • Slide 10 - Basic types of shapes Lines: used to create 3-D world General outline of an object Geometric, Natural, and Abstract shapes Figure and Ground
  • Slide 11 - Design Elements - Value Value is nothing but the relative degree of lightness and darkness in a given design element. Line, color, texture, and shape all require value contrast to be seen. Value is utilized to depict objects, shapes, and space.
  • Slide 12 - Importance of Value Helps define Lightness/Darkness Gives the image detail and texture it needs to convey a message Contrast helps in relative emphasis Leads the eye
  • Slide 13 - Design Elements - Texture Texture can be defined as the surface characteristics of an object that can be experienced through the sense of touch or otherwise the illusion of touch.  In graphic designing, texture is be used to accent an area so that it becomes more prominent than another.
  • Slide 14 - Texture Type Actual paper - Tactile Visual- Objects in an image Photoshop effects Abstract pictures of Textures Symbolic Textures Make sure that you choose textures that relate to the concept of the work and are appropriate to the design requirements.
  • Slide 15 - Design Elements - Text Be very specific in using text in bullet form However, make sure to use no more than 4-5 bullet points per slide Font size of 28 to 34 with a bold font is recommended Try to settle on one or two sans-serif typefaces Avoid italics Don’t try to put too much of information on one slide NEVER EVER, EVER USE ALL CAPS
  • Slide 16 - Design Elements - Color Colors are capable of communicating meaning, triggering emotional associations, eliciting evocative memories buried in our subconscious minds. Colors can persuade or dissuade according to your efforts.
  • Slide 17 - Points to Remember While Selecting Color Cultural Associations of Color The profile of the target persona and its color preference The visual identity and color theme of the organization presented The designers personal preference of the color An awareness of current color trends
  • Slide 18 - References http://en.wikipedia.org/wiki/Graphic_design http://www.educ.kent.edu/community/vlo/design/elements/
  • Slide 19 - ppt slide no 19 content not found
  • Slide 20 - About TheTemplateWizard TheTemplateWizard, your one-stop shop for all your presentation needs! With our free and premium editable PowerPoint templates, you will find your perfect background to express yourself with the help of a couple of clicks. Do check our premium design library for professional graphic design templates! www.TheTemplateWizard.com

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