Latest Technology / Digital News

Source : exchange4media

YuppTV bags exclusive digital rights of ICC Champions Trophy 2017 in Canada

YuppTV users in Canada & Continental Europe to enjoy LIVE broadcast...Read more

Outbrain Expands Programmatic Access on the AppNexus Marketplace

Outbrain’s premium native placements now available to programmatic buying through AppNexus...Read more

Content, communication, commerce & context are driving digital transformation: Dr. Jai Menon, HT Media

Dr. JaiMenon, Group Director, Technology, HT Media, shares key insights into the digital transformation of the media giant ...Read more

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more...Read more

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee...Read more

Indigo Consulting hires Sumitra Sarkar as VP - Client Services & Strategy

Indigo Consulting’s data and brand-led approach to digital communication is highly differentiated, says Sarkar...Read more

POKKT enables in-game branding with launch of its latest SDK

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers ...Read more

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands ...Read more

White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands...Read more

Rajan Anandan takes over as new IAMAI Chairman

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge...Read more

Neeta Thakare joins InsideSport as Business Head

Thakare will be responsible for driving the company's business strategies, marketing and sales. She will operate from the company's Mumbai office....Read more

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi...Read more

Twitter introduces customisable Direct Message Card for businesses

The card will drive discovery of bots and personalised customer experiences...Read more

Flipkart and Rivigo among 40 breakthrough brands of 2017: Interbrand report

The two Indian brands were part of the 40 selected globally this year ...Read more

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets...Read more

Source : others

Virtual reality is not just about gaming its more than that.

Virtual reality also known as immersive multimedia or computer-simulated reality, is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment to allow for user interaction....Read more

Now paint 3D images in virtual space with Google Tilt Brush

Meet the Google Tilt Brush, an app paired with the HTC Vive virtual reality device that allows you to paint in 3D with textured fabrics....Read more

Facebook and Twitter to Stream Live TV Content?

Yes, if the popular social media platforms Facebook and Twitter succeed in their efforts, people will be able to enjoy live TV content via their social media platforms. According to a report, the two social media giants are leaving no stone unturned to acquire the rights to do so....Read more

After Voice Call WhatsApp Ready To Take on Skype and Viber With Video Calling

Yes, after voice calling, WhatsApp aims to take over Skype, Viber and other such players providing video chat and voice calls with its video calling capability, which it plans to introduce in 2016!...Read more

Easy switching between different Instagram accounts launch Soon

Switching to another account rather then logout/signout with current account is very useful for users. Instagram has tested this new feature....Read more

Facebook launches new relationship status tool

For the delight of its users, Mark Zuckerberg's famous social networking website Facebook is testing some new relationship tools in the US. Facebook claims that it would help people going through relationship woes when they break-up....Read more