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Strategic Management : introduction to Strategic Management

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Published on : Mar 19, 2016
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Slide 1 - Strategic Management
Slide 2 - Introduction The Key to the long term prosperity of an organisation Is High-Quality Strategic Thinking. It takes into considération « Strategic planning » and « Strategic management »
Slide 3 - 1-1/ Definition of strategy Strategy literally: The art and science of directing military forces Strategy in business: How an organization works in order to achieve its objectives and mission
Slide 4 - 1-1/ Definition of strategy « A strategy is a comprehensive plan of action that sets critical direction for an organization and guides the allocation of its resources. It is an action focus that represents a « best guess » regarding what must be done to ensure long-run prosperity for the organization or one of its subsystems » Definition of strategy at Wal Mart
Slide 5 - 1-2/ The strategist The strategist has a major responsability to perform the activities associated with a business strategy planing: Developing a plan to complete the strategy activities. Ensuring uniformity in the development of the plan The objectives provided by the functional areas should be compared to those made by the entire firm The activities have to be supported by training and assistance
Slide 6 - 1-2/ The strategist The board of directors Responsible for the organization’s strategy The role of « wise counsel » Le directory The same attributions of the BOD Not obligatory stockholders Responsible for the strategy’s implementation
Slide 7 - 1-2/ The strategist The Supervisory Board Ensure the supervision of the directory’s management. The law allows to the entity the right to access to informations, to call for meetings The chief executive officer(CEO) The officer of the company who is the accountable to the BOD for the company’s total effort and total results Responsible for the day-to-day operations to ensure the survival of the firm
Slide 8 - 1-2/ The strategist Senior management Elected by the BOD He is usually: the president, vice president, treasurer, secretary… They have a daily responsabilities in the strategy analysis,formulation and implementation task.
Slide 9 - 1-2/ The strategist Planing departments Employed in large organization(sales over $100 million) Provide staff assistance to the CEO in his role of chief plannig officer Develop a plan or a system plannig and initiate the planning cycle The role of coordinator and an integrator for the planning effort
Slide 10 - 1-2/ The strategist Planing departments Employed in large organization(sales over $100 million) Provide staff assistance to the CEO in his role of chief plannig officer Develop a plan or a system plannig and initiate the planning cycle The role of coordinator and an integrator for the planning effort
Slide 11 - Thank You