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Off Page Optimization PowerPoint Presentation

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abhisheksmo

Description : Off-page SEO will help make your website And Videos Popular on the internet.

Published on : Mar 22, 2014
Views : 724 | Downloads : 0

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Off Page Optimization Presentation Transcript

Slide 1 -

Search Engine Optimization (SEO)

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Wordpress users alone publish over 2 million posts every day! users published around 216 blog posts 93% of online Experiences Why do we need SEO?

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process of affecting the online visibility of a website or a web page in a web search engine's unpaid results (SERP). More Visitors converted into customers

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First website in most countries 68% of that 93% belongs to Google First 5 Results = 67% of Clicks Why Google?

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Founded : 1998 Founders : Larry Page and Sergey Brin Backrub Googol (1E100 = 1 × 10100)

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processes over 40,000 search queries every second on average over 3.5 billion searches per day 1.2 trillion searches per year

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On-Page SEO Off-Page SEO SEO is divided into two main parts :

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On-Page SEO

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Meta Title & Meta Tags ; ;

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Rich Snippet people, locations, events, product ratings/reviews, etc

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3 myths about Google snippets Google always uses the meta description in the snippet if it’s defined (snippets are query-specific) Meta descriptions help with rankings (It can improve CTR) The bolded keywords in the search listing are bolded because they affected the ranking (solely for user experience purposes)

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On-Page SEO checklist H1 , H2 .. , H6 Tags Sitemap (Wordpress Plugin : All-in-one SEO Pack , Yoast SEO ) .htaccess (configuration file for use on Apache web server) Robots.txt Google Webmaster Tools Image Opt. (Wordpress Plugin : SEO Friendly Images , WP Smush ) URL Friendly Page Objects (Reducing HTTP Request) - Total Page Size Minifying JS & CSS and Combining Them & Differing JS (Chrome Extension : Alchemize) JS & CSS Orders Caching (Wordpress Plugin : W3 Total Cache , WP Super Cache)

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Coding .htaccess WWW to non-WWW Redirection Compressing Expire Headers

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WWW to non-WWW Redirection Redirect www version to non-www version : RewriteCond %{HTTP_HOST} ^www\.example\.com$ RewriteRule ^/?$ "http\:\/\/example\.com\/" [R=301,L]

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Compressing # compress text, html, javascript, css, xml: AddOutputFilterByType DEFLATE text/plain AddOutputFilterByType DEFLATE text/html AddOutputFilterByType DEFLATE text/xml AddOutputFilterByType DEFLATE text/css AddOutputFilterByType DEFLATE application/xml AddOutputFilterByType DEFLATE application/xhtml+xml AddOutputFilterByType DEFLATE application/rss+xml AddOutputFilterByType DEFLATE application/javascript AddOutputFilterByType DEFLATE application/x-javascript

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Expire Headers ExpiresActive On ExpiresByType image/jpg "access 1 year" ExpiresByType image/jpeg "access 1 year" ExpiresByType image/gif "access 1 year" ExpiresByType image/png "access 1 year" ExpiresByType text/css "access 1 month" ExpiresByType application/pdf "access 1 month" ExpiresByType text/x-javascript "access 1 month" ExpiresByType application/x-shockwave-flash "access 1 month" ExpiresByType image/x-icon "access 1 year" ExpiresDefault "access plus 1 year"

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Coding Robots.txt User-agent: * Disallow: /admin/ Allow: / (By Default!) Sitemap: http://example.com/sitemap.xml Caution : Disallow : /  The Same as Example : Disallow: /folder/ Allow: /folder/myfile.html

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Wordpress Plugins To Be Used WP Deferred JavaScripts JavaScript to Footer combine JS combine CSS Attachment Pages Redirect 404 to 301 SEO Friendly Images WP Smush W3 Total Cache All in One SEO pack

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Google Webmaster Tools

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Off-Page SEO Link Building (important ranking factor) Social Media Consists of two main parts :

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Backlink

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Anchor Text

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Tips & Expressions Search engines : Crawl – Index – Rank (Based on many factors!) Quality vs. Quantity Outbound vs. Inbound Links Dofolllow vs. Nofollow Links PageRank algorithm – PA & DA Tiered Link Building Profile, Forum, Comment, Wiki, Guestbook, Article and … Spammy links – Google Penalty (Algorithmic, Manual) Negative SEO Disavowing

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Link Building What Do We Need? Windows Server (with High RAM & CPU) Dedicated Proxys (or free ones) Scraper (Scrape Box) Link Building App (GSA SER + Captcha Breaker) Monitoring App (SEO SpyGlass + Ahrefs.com)

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{{خسته نباشید} {ممنون|مرسی} به خاطر این {مطلب|مطالب|وبسایت} {مفید|زیبا|فوق العاده|کاربردی}|سلام.وبسایت {خیلی خوب و جامعی|فوق العاده ای|جالبی|زیبایی} دارید.ممنون} Spintax

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Thanks Presented By : Ali Tabatabaie Lecturer : Dr. Vahidipour

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