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Web 30 PowerPoint Presentation

worldwideweb By : worldwideweb

On : Jul 26, 2014

In : Education & Training

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  • Slide 1 - Web 3.0: X Marks the Spot (that keeps moving) Matt Corker (UBC) - Ryan Rodrigues (UWO)
  • Slide 2 - Back in 2006… Intro Web 2.0 Mentality Strategy Web 3.0 Conclude http://www.youtube.com/watch?v=cL9Wu2kWwSY
  • Slide 3 - Session Moderators Ryan Rodrigues Associate Director, Alumni Outreach Gen X with an interest in social media Matt Corker Alumni Relations Manager, Students & Young Alumni Raging millennial who loves being online Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 4 - Rules of the Road Keep your thoughts and opinions to yourself Don’t ask any questions until we say it’s ok What is said in this room, stays in this room OR Share your ideas and thoughts with the whole group Ask for clarification so we can keep you with us Spread the word – online and offline! Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 5 - What’s on Tap? Audience Preference Web 2.0 Demystified Social Media Philosophies Social Media Strategy Web 3.0 Projection Spark dialogue, debate, and new ideas (No such thing as an expert in this field) Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 6 - WEB 2.0 - DEMYSTIFIED
  • Slide 7 - Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 8 - Web 2.0 allows for… Storytelling Sharing stories, memories, traditions, multimedia Information Sharing Procedures, updates, news, opinions Connecting People, events, involvement opportunities Fundraising Converting affinity to $$ Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 9 - Landscape Analysis Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 10 - Terminology Facebook Friend Group Member Page Fan Twitter Follower Tweet (reTweet) Hashtag Blogs Tag Embed Post Micro- RSS LinkedIn Connection Other SEO Podcast Wiki Widget Lurker Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 11 - SOCIAL MEDIA PHILOSOPHIES
  • Slide 12 - Everything I need to know, I learned from kindergarten Be curious Listen to the person talking Make it easy to share with others Be authentic Trust others & allow them to trust you Celebrate together “It’s not all about you.” Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 13 - Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 14 - U.S. Airforce: How to respond Transparency – disclose connection to Airforce Sourcing – include links to info Timeliness – respond within hour/day Tone – uphold the standard we set Influence – focus on those with impact Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 15 - SOCIAL MEDIA STRATEGY
  • Slide 16 - Strategy Overview Ideal if it links to objective rather than channel Do you have a “brochure strategy?” Each objective should allow you to be the “speaker” and your users to be the “speaker” too Should highlight strengths, not weakness Integration with existing communication channels and touch points will enhance the overall user experience Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 17 - Strategy Process Do an environmental analysis (thanks Google) Determine objectives/purpose of the strategy Link engagement channels to objectives Research, ideate and test – jump in! Evaluate using defined metrics Refine and repeat Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 18 - Map out channel strength Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 19 - Metrics worth measuring Voluntary membership / readership # followers, fans, friends, members / time Subscribers to blog # of volunteer contributors Advocacy # of moderators online that aren’t staff # of posts re: institution not by staff Peer connections # of event attendees that staff didn’t invite Applause: linking, reposting, reTweeting Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 20 - WEB 3.0 PREDICTIONS
  • Slide 21 - Various Approaches Eric Schmidt, CEO of Google, 2007: Era of small, customizable applications that are created and distributed solely by users Jason Calacanis, CEO of Mahalo, 2008: Experts will make web 2.0 platforms more reliable, controlled, and of higher quality Toodles, Tourism Keys Internet Marketing, 2009: The location-aware and moment-relevant internet Much more artificial intelligence, data-mining, recommendations agents Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 22 - Web 2.0 vs. Web 3.0 “The document web” Abundance of information Controversial “The social web” The second decade, 2000-9 Google as catalyst Wisdom of the crowds Mashups, fragmentation integration, new tools Search, search, search Google’s Pagerank algorithm Lawless, anarchic Print and digital “The data web” Control of information No less controversial “The intelligent web” The third decade, 2010-20 Semantic web companies as catalyst Wisdom of the expert Why search, when you can find? Ontologies, semantic systems Standards, protocols, rules Digital above all else Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 23 - Keeping Up Complexity & Social Networks – http://www.iq.harvard.edu/blog/netgov This multi-author blog offers “a forum for the discussion of the intertwined subjects of network analysis and complex systems theory” on a moderately technical level. Inside Facebook – http://www.insidefacebook.com A blog tracking (and commenting on) regular changes and developments from the Facebook site. LinkedIntelligence http://www.linkedintelligence.com A blog tracking (and commenting on) regular changes and developments to the LinkedIn networking web site. Network Weaving – http://www.networkweaving.com/blog A blog written by three social network analysts, highlighting examples of the dynamics within and between organizational social networks. Alumni Futures – http://www.alumnifutures.com A blog written by Andy Shaindlin, for professionals in higher education advancement & administration. Mashable – http://www.mashable.com A blog written by many contributors about the latest trends and uses in online tools and technologies Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 24 - KEY MESSAGES
  • Slide 25 - Learn the language of social media Terminology AND methodology Uphold your image online appropriately Link a strategy (and metrics) to objectives rather than channels Be ready to scrap this all tomorrow Intro Web 2.0 Mentality Strategy Web 3.0 Conclude
  • Slide 26 - Thanks for coming! Ryan: Twitter: Ryan_Rodrigues Facebook and/or LinkedIn Ryan_rodrigues@alumni.uwo.ca Matt: Blog: http://thatsacorker.ca Twitter: thatsacorker Facebook and/or LinkedIn Matt.Corker@ubc.ca Intro Web 2.0 Mentality Strategy Web 3.0 Conclude

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