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Published on : Mar 14, 2014
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Slide 1 - Doreen Nicastro, MPH, CEO Nicastro Consultants, Aligning People with Technology doreen@nicastroconsultants.com Annual Conference October 24 – 26, 2011 Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 2 - Review context and considerations when implementing new technologies. Assess uses of social networking for business continuity. Present social media tools to facilitate emergency management. Brainstorm ways to integrate SM as part of a response and recovery effort. Discuss next steps/action plan to use social media in business response and recovery planning. Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 3 - Audience: What business are you in? What brings you here today? What do you want to leave with? When it comes to business continuity and emerging technologies what is your biggest challenge? Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 4 - Five ways social media is changing our lives: Where we get our news How we start and do business When we meet and stay in touch What we reveal Who we influence http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 5 - 350 million phones are in people’s pockets tied directly to major news outlets. 23 million people receive Twitter feeds from government entities according to govtwit.com. Virginia Tech Facebook community received all 32 shooting victims -- without error. http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 6 - Profound changes are necessary in how emergency management business is done. Mobility and virtual operations is the key 60% of web access these days is through smart phones SM applications means we can work collaboratively to get work done Operating virtually as a team in a pandemic will be essential Thursday, November, 3, 2011 doreen@nicastroconsultants.com http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Slide 7 - While social/personal it applies to emergencies During an event maintain close contact with those people who matter most for the future Who are those people? Whose opinion of you or your organization matters most for its future? Internet technology provides unprecedented opportunity to communicate Thursday, November, 3, 2011 doreen@nicastroconsultants.com http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Slide 8 - Transparency is part about the values of our culture today-social media- Emergency managers and PIOs have to take a whole new view of public information If there is bad news, it will likely come out Transparency, starts with a clear understanding of what the public has a right to know Starts at the policy level and needs to be carried out through the whole organization Thursday, November, 3, 2011 doreen@nicastroconsultants.com http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
Slide 9 - Internet and social media technology unprecedented reach and influence Emergency managers and PIOs have opportunities to interact quickly and directly with millions Few are prepared to embrace this opportunity What role do you play in influencing your network? Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 10 - 2011 view: no discussion/recommendation about social media or emerging technologies to facilitate business continuity or recovery Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 11 - Resiliency of current infrastructure: electrical power, water supply, computer systems, human capital, policies and procedures. Compatibility of current computer, network, and applications with new technologies. Geographic dispersion of leadership, data, product/services and employees. Ability to manage an event if it requires social distancing. Employee education and training. “What is my role? Where do I go? Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 12 - Use of cloud technologies www.evernote.com www.dropbox.com www.googledocs.com http://www.youtube.com/watch?v=15zSL5infoc#utm_source=landing_page&utm_term=video_overview Web presence www.Intuit.com www.Webstorefront.net www.googlesite.com Mobile computing Smart phones, ipad, tablet computers www.gotomeeting.com www.skype.com www.piratepad.com Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 13 - Social networking, communication and engagement www.facebook.com www.linkedin.com www.foursquare.com www.gowalla.com Social media, situation, awareness updates www.twitter.com www.Youtube.com www.crowdsourcing.com Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 14 - Google -cloud computing everything from anywhere with an Internet connection. LinkedIn-build and foster professional network and employee engagement. Facebook Pages-talk with loyal customers build new ones, create employee page. Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 15 - Twitter-communicates with employees and customers. You tube -library of employee & business operations/procedures Location based networking to manage situations Foursquare-have employees check-in to geographic location Gowalla-spot your chains and have employees manage them Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 16 - Continuity of operations and procedures Community out reach efforts Collaboration with partners Timely campaigns Upcoming events High levels of engagement Consistency in sharing of information and documents Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 17 - Viral messages are repeated over and over Opportunity for multiple "credible" spokespeople Able to measure sentiment Gather information Create ongoing contact Improve preparedness prior to a crisis Thursday, November, 3, 2011 doreen@nicastroconsultants.com http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html
Slide 18 - Thursday, November, 3, 2011 doreen@nicastroconsultants.com http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
Slide 19 - Thursday, November, 3, 2011 doreen@nicastroconsultants.com Users on ground sent vital information about Mumbai terrorist attacks Australian Country Fire Authority sent information about fires, how to donate money, where to give blood, seek help FDA recalled salmonella-tainted pistachios products 3000 were informed through Twitter
Slide 20 - Thursday, November, 3, 2011 doreen@nicastroconsultants.com http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
Slide 21 - Review Challenge.gov Are community/organizations up for challenge.gov See first year’s winner Brainstorm ideas What can we do to prepare our communities before disaster strikes? Use social media to make a difference Enter prepared contest http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 22 - Turn ideas into reality Make a list of what you need Define social media tools to use Create social media/networking policy Implement social media as part of your Communication protocol Recovery planning Emergency response Thursday, November, 3, 2011 doreen@nicastroconsultants.com
Slide 23 - idisaster 2.0 Social Media and Emergency Management, “ 5 Ways to Use Social Media for Continuity of Business and Recovery http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html Thursday, November, 3, 2011 doreen@nicastroconsultants.com