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Published on : Jan 08, 2015
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Slide 1 - Miss Meer’s A Shoe Boutique Kim Starr Kari Hansen
Slide 2 - Locations Eugene 207 E 5th Ave Corvallis 451 SW Madison
Slide 3 - History Owner: Meera Majors Eugene location opened November 2001 First on the block Corvallis opened in July 2005
Slide 4 - Mission Creating a fun shopping environment Target Market Customer Service Club Cards Sales
Slide 5 - Brands Franco Sarto Kenneth Cole Reaction BCBG Girls Michael Kors Seychelles Uggs Frye Jessica Simpson Kenzi Nine West Steve Madden Jeffery Campbell Calvin Klein Guess Lacoste
Slide 6 - Employees Eugene 4 girls including a manager Corvallis 3 employees with no manager Keeps a small staff because of responsibilities instilled
Slide 7 - SWOT: Strengths Great customer services Exclusivity on brands Strong locations/store hours Competitive styles and prices Customer cards
Slide 8 - SWOT: Weaknesses Lack of sales Small back stock inventory Website isn’t working Ordering abilities Exclusive Contracts Open door policy
Slide 9 - SWOT: Opportunities New Locations Gaining new brands Upgrading website
Slide 10 - SWOT: Threats Nordstrom Macy’s Zappos.com Shoetini’s
Slide 11 - Sources www.missmeers.com Kim Starr, Miss Meer’s employee www.nordstrom.com www.zappos.com Nora would shop at Miss Meer’s