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Published on : Jan 08, 2015
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Slide 1 - Lemon’s Boutique Marketing Plan By Dana Lemon
Slide 2 - Company Description Small boutique selling my original designed handbags and manufactured bags Handbags: XOXO Etienne Aigner Dooney & Bourke Nine West Valerie Stevens Selling some manufactured clothes Clothing: -Polo -Express -NY & CO -Wet Seal -Nine West
Slide 3 - Handbags Price ranges of these bags are closely ranged Selling the merchandise at discount prices
Slide 4 - Handbags Cont. My original handbags will display the logo to the right Made from leather & suede Sometimes with just the cursive L Prices of handbags will vary
Slide 5 - Cost of Manufactured Handbags & Clothing… Nine West & New York & Co.: Low as $7.95 per piece with minimum order of 300 pieces XOXO Minimum order of 500 pieces @ $7.95 per piece Liquidation sales are cheaper because it’s a discontinued style Retail up to $45 per piece
Slide 6 - Our Target Market The Boutique will strictly target female consumers Ages range between 15-28 From High School to College Students
Slide 7 - Target Market Cont.
Slide 8 - Advertisement Email Valley Vision St. John Valley Newspaper ads (0ver 780 subscribers) Mallpex Ads Banner Advertisement Business Directories
Slide 9 - Store Vision Expanding female products Shoes Perfumes Jewelry Sleepwear Intimates Introduce Male products
Slide 10 - Questions?