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Distribution in the Fashion Industry

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Distribution in the Fashion Industry PowerPoint Presentation

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Published on : Jun 04, 2015
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Slide 1 - Distribution in the Fashion Industry Fashion Marketing
Slide 2 - Place Place, or distribution channel, is the method for making your product available to the consumer.
Slide 3 - Functions of the Distribution Channel Information: gathering and distributing marketing research  Promotion: developing and communicating offers  Contact: communicating with prospective buyers  Matching: fitting the offer to the buyer's needs
Slide 4 - Functions of the Distribution Channel Negotiation: reaching agreement on price and terms  Physical distribution: transporting and storing the goods  Financing: getting and using funds to cover the costs of channel work  Risk taking: assuming the risks the channel work.
Slide 5 - Selling a Dress Place is simply where your consumers buy your dress.  You can also call it distribution.  There are many ways to distribute your dress.
Slide 6 - Distribution Options Retail    Online  In Person  In Home
Slide 7 - Distribution Strategies Exclusive: only one distribution point in a given market Selective: only a few distribution points in a given market Mass: many distribution points in a given market
Slide 8 - How Fashion Gets There Distribution Channels Direct Manufacturer-Consumer Indirect Manufacturer-Wholesalers-Retailers-Consumer Manufacturer-Wholesalers-Agents-Retailers-Consumer