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Definition of Social Marketing PowerPoint Presentation

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On : Aug 07, 2014

In : Business & Management

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  • Slide 1 - Session 26 1 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.
  • Slide 2 - Session 26 2 A 7 Step Social Marketing Approach Knowledge Desire Skills Optimism Facilitation Stimulation Reinforcement
  • Slide 3 - Session 26 3 Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.
  • Slide 4 - Session 26 4 Planning a Social Marketing Campaign Determine the specific information you need Look for previously collected, or secondary, information that will meet your needs Collect any additional, or primary, information you need Observation Mail, telephone or in-person surveys Focus groups Present your plan to others for evaluation
  • Slide 5 - Session 26 5 Potential Media Components for a Social Marketing Campaign Television Radio Newspapers (Daily and weekly) News Magazines Popular magazines Internet Direct marketing (mail and phone) Public appearances Public rallies Films
  • Slide 6 - Session 26 6 Media Production and Dissemination Materials Television ads Radio ads Print ads Press releases and statements Website Direct marketing materials

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