X

Download Advertising and Sales Promotions in International Markets PowerPoint Presentation

SlidesFinder-Advertising-Design.jpg

Login   OR  Register
X


Iframe embed code :



Presentation url :

Home / Business & Management / Business & Management Presentations / Advertising and Sales Promotions in International Markets PowerPoint Presentation

Advertising and Sales Promotions in International Markets PowerPoint Presentation

Ppt Presentation Embed Code   Zoom Ppt Presentation

PowerPoint is the world's most popular presentation software which can let you create professional Advertising and Sales Promotions in International Markets powerpoint presentation easily and in no time. This helps you give your presentation on Advertising and Sales Promotions in International Markets in a conference, a school lecture, a business proposal, in a webinar and business and professional representations.

The uploader spent his/her valuable time to create this Advertising and Sales Promotions in International Markets powerpoint presentation slides, to share his/her useful content with the world. This ppt presentation uploaded by worldwideweb in Business & Management ppt presentation category is available for free download,and can be used according to your industries like finance, marketing, education, health and many more.

About This Presentation

Slide 1 - International Promotion
Slide 2 - Two essential ingredients of promotion: Know your customer Know who you are talking to Know your product Know what you are talking about Product features product benefits
Slide 3 - Promotional Mix – more than advertising alone Sales Promotion – trade shows, sponsorships, merchandising Personal Selling Advertising Publicity & Events
Slide 4 - How to get started… Directories Internet Trade shows & missions
Slide 5 - Directories U.S. Government publications Sample page: Commercial News USA
Slide 6 - Internet Commercial internet directories
Slide 7 - Internet Direct Marketing
Slide 8 - Internet Exporting
Slide 9 - Trade Shows & Expositions A common meeting ground for buyers and sellers of products specific to a particular industry. Can range from very local (Portland Boat Show) to national (National Marine Manufacturer’s Association) to international (Sydney International Boat Show).
Slide 10 - What is a trade show? Trade exhibition or fair Product info & display booths 1,000 exhibitors avg. Participants: vendors, buyers, promoters Usually restricted to legitimate buyers, sellers & press To participate (costs): space rental booth/display travel & accommodation pamphlets & giveaways
Slide 11 - Trade Shows & Expositions
Slide 12 - A sample of international shows
Slide 13 - Why trade shows? Collect information: market & competition Contact government officials Find an intermediary Cultivate contacts Product demonstrations Reach lots of prospects in a short time frame
Slide 14 - How to get started… Set goals Make a list of shows Screen for the best shows Exhibiting Booth Exhibitor paperwork Booth staffing & training Lead tracking Follow-up
Slide 15 - Some on-line trade show directories http://tsnn.com Tscentral.com ExpoCentral.com FITA.org tsnn.com
Slide 16 - Identifies trade shows by category, country, region. Provides access to virtual trade shows. Virtual trade shows
Slide 17 - Advertising Message-related (e.g., creative) issues Media-related issues
Slide 18 - Advertising: Creative Issues Legal issues - e.g., Malaysian prohibitions on alcohol & tobacco promotions Language issues - translations, multiple languages; e.g., Malaysia Bahasa Malaysia, English, Mandarin, Tamil Cultural issues - products not always used in the same way; cake in Japan/U.K., laundry soap in Mexico. Different approaches to advertising creativity (“mood” vs. “benefits) http://www.agencyfaqs.com/advertising/storyboard/Idea/1954.html
Slide 19 - Cultural Differences between U.S. & Japanese Advertising Japanese Advertising Unspoken agreement Interested in who is speaking Product stays behind the scene Suggestion & verbal subtlety US Advertising Get facts straight Interested in what is spoken Product is “star” Clear expression
Slide 20 - Advertising: Media Issues Availability & restrictions Cost Coverage & media use differences Market Data
Slide 21 - Traditional Media Alternatives l Newspapers* l Magazines* l Radio & Television l Satellite and Cable Television* l Direct Mail * Including Foreign editions of U.S. Publications & broadcasts: CNN Japan BW Poland Vogue Russia
Slide 22 - Cost & coverage comparisons Business Week: North America Circulation = 987,369 1 p 4C = $103,320 CPM = $104.64 Business Week Indonesia Circ = 25,000 (est) 1 p 4C = $3,630 CPM = $145.20 Mass media is not available in other countries like it is in the U.S.
Slide 23 - Print media in global markets (2000) Source: Ad Age Dataplace www.adage.com
Slide 24 - Media: Limited market data
Slide 25 - Coverage issues in India WSJ partners with the Times of India Pro: hi tech readers eager to read how its is done in the U.S Con: most IT professionals work for foreign (not Indian) companies Other: 40% of India’s GDP is agricultural; these people don’t speak English Regional ag publications provide better coverage than national. Source: Media companies push into Asia. BtoB, Feb. 9, 2004.
Slide 26 - Media restrictions in Canada Canadian Radio-Television & Telecommunications Commission (CRTC) Rules on programming content: Radio: 30% of all music per week = Canadian TV: 60% Canadian over year 50% Canadian evening (6 pm - midnight) Problem: Canadian content TV brings in fewer viewers (less advertising revenue)
Slide 27 - Global Advertising Markets by Percentage Spending in Advertising Media (est. 2000) United States Germany Brazil Source: Ad Age Dataplace www.adage.com Media habits differ by country…
Slide 28 - Tech Penetration (2000) Source: Ad Age Dataplace www.adage.com
Slide 29 - Advertising Agencies Completely local Company-owned (“do-it-yourself”) Multinational (1999): Dentsu Inc. (Japan) - Canon (24), Nestle (7), Sony (8) McCann-Erickson (U.S.) - Black & Decker (26), Del Monte (5), Gillette (48), Coca-Cola (49) Publicis/Saatchi & Saatchi (Paris/U.K.) - VISA (29), Sony (24), P&G (46), Hewlett-Packard (37) (# of countries) Source: adageglobal.com
Slide 30 - Summary For exports, Personal selling & trade shows usually more important than advertising A large number of government & private sources exist to help exporters get going Advertising presents country-to-country challenges in terms of creative (i.e., message) and media issues
 

Frequently Asked Questions

> About SlidesFinder?

Slidesfinder is a website that allows users to upload and share their PowerPoint presentations online. It provides a platform for individuals and businesses to share their ideas and knowledge through presentations, and for others to view and download these presentations for educational or professional purposes.
Slidesfinder offers a wide range of presentation topics and categories, including business, education, science, technology, health, and more. Users can also search for presentations using keywords, tags, or by category. The website provides tools to create professional presentations with rich media, animations, and graphics.



One of the key features of Slidesfinder is its user-friendly interface, which allows users to easily upload, view, and share presentations. Users can also embed their presentations in their websites or blogs using the website's embed code feature.
Slidesfinder also offers premium services, such as the ability to create private presentations and to download presentations in high-quality formats. However, the basic features of Slidesfinder are free to use, making it accessible to anyone who wants to share their ideas and knowledge through presentations.

> How do I register with SlidesFinder?

Go to registration page (you can see signup link on top of website page) https://www.slidesfinder.com/signup . If you have facebook/gmail account them just click on SIGN IN WITH FACEBOOK OR SIGN IN WITH GOOGLE button, by this you will be a registered member of slidesfinder without filling any form, required detail automatically will be fatch from your account. If you do not a Facebook account, then click on "Signup". Fill all required fields and you will be a registered member of slidesfinder.

> Is slidesfinder account confirmation is mandatory?

Yes it is mandetory to active your account to login.

> Do I need to signup/login on SlidesFinder before uploading a PowerPoint presentation?

Yes, you need to login with your account before uploading presentation. Your username will be displayed on your uploaded presentation. Your registered email id is needed for sending your stats of uploaded presentation.

Slidesfinder is a sharing website for PowerPoint presentations search and share. Find your interest in the form of powerpoint presentations on slidesfinder and save your valuable time . On Slidesfinder you get presentations from our huge library of professional ppt presentations. We believe in making your search INFORMATIVE and FUN. Find your best ppt presentation from a pool of PowerPoint presentations stacked under important industry categories like business & management, heath & Wellness,eduction & training etc. We provide unique informative PowerPoint presentation for marketers, presenters and educationists. These professional PowerPoint presentations are uploaded by professionals from across numerous industry segments.These ppt presentations are available for FREE download.

Not just finding your interest, but facilitate you broadcast your interest. We have created this platform for easy sharing of PowerPoint presentations, ensuring that these presentations get maximum exposure. Create your slidesfinder account and upload PowerPoint presentations for free, share on social media platforms and BUILD YOUR CROWD WITH PRESENTATION !!

The Great Buddha says, "Share your knowledge.It’s a way to achieve immortality"! So, start sharing knowledge and we are here to make that immortal !!

© 2013-2022 SlidesFinder. All rights reserved.

Re-productivity of content are not allowed. Without prior written permission from author, commercial use of any content is illegal.