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Slide 1 - Advertising and Sales Promotion Advertising History Unit 2, Lesson 7 Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 2 - 2 Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. Copyright Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 3 - 3 Industrial Revolution – An Economic force that yielded the need for advertising. Dailies – Newspapers. Consumer Culture – A way of life centered on consumption. Branding – Manufacturers had to develop brand names so that consumers could focus their attention on a clearly identified item. Pure Food and Drug Act – Required manufacturers to list the active ingredients on their labels. Subliminal Messages – Subconscious advertising to buy things one did not want or need. Creative Revolution – Art directors and copywriters having a bigger say in the management of their agencies. Infomercial – A long advertisement that looks like a talk show. Thirty minutes in length. Interactive Media – All direct measurement of ad exposure and impact, quickly revealing those that perform well and those that do not. Terms Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 4 - 4 Early households were self-sufficient. Early Towns – population grew and people gathered into towns for protection. Early Commerce – people began to barter. In America, the first newspaper advertisement is said to have appeared in 1704 in the Boston Newsletter. Before 1800 Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 5 - 5 Changed the world in many ways Introduction of the sewing machine Made mass production a possibility Dailies were sold to the masses The Industrial Revolution Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 6 - 6 1900-1918 –Advertising ushered in what has come to be known as “consumer culture.” A way of life centered on consumption. 1906 – Congress passed the Pure Food and Drug Act. 1920s – Prosperous times. Advertising gave people permission to enjoy life. 1930s – The Great Depression – The public saw advertising as something bad. 1940s – Radio stations rose from a few to 814. 1950s – Advertisements circulated around youth culture. 1900s Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 7 - 7 Cultural Revolution in the 1960s. Ads were slow to respond to the changes. Advertising portrayed women and minorities in subservient roles. The “creative revolution” emphasized turning products from science and research to art and inspiration. A time when ads promoted rebellion. 1960s Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 8 - 8 1970s 1970s marked the beginning of the feminist movement. Advertisers started to present women in “new” roles and included people of color. This period was also known as the era of self-help and selfishness. The 70s added regulation and protection of children. Most families had a television, thus the “TV dinner” was born. Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 9 - 9 The average American had twice as much income as his parents had at the end of WWII. Consumers had a lot of income to spend. Many ads were social-class and values conscious. Technology in television changed everything with MTV music television. Used celebrity endorsement’s to promote. The age of the infomercial. 1980s Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 10 - 10 Advertising was fast, and it was everywhere. Ads targeted a media-savvy audience. Concerns about the World Wide Web killing regular advertising. Interactive Media allowed direct measurement of ad exposure and impact. More ads started to appear on websites. 1990s Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 11 - 11 The New Millennium Ads are visual, young, and stylish. Big changes in technology and web advertising with three aspects: Interactive Wireless Broadband Consumers turned Digital Video Recorders (DVRs) automatically to record programs Copyright © Texas Education Agency, 2012. All Rights Reserved.
Slide 12 - 12 Advertising History Project Working in Groups of four, students may choose from one of the decades below for their project. 1950s Era 1960s Era 1970s Era 1980s Era 1990s Era 2000s Era   Groups must provide a 10 slide, multi-media presentation Specific advertising methods Popular companies and products Several advertisements Current events of decade Fashion trends ads Important facts Explanation of how this decade impacted other decades Remember to have an introductory and conclusion slide All Group members will participate in presentation. Please review presentation rubric as you will be given an individual grade for your project.   Formal Assessment Copyright © Texas Education Agency, 2012. All Rights Reserved.
 

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