X

Download Advertising and Promotion Education PowerPoint Presentation


Login   OR  Register
X

Share page



  Preview

               
Home / Business & Management / Business & Management Presentations / Advertising and Promotion Education PowerPoint Presentation

Advertising and Promotion Education PowerPoint Presentation

worldwideweb By : worldwideweb

On : Jan 08, 2015

In : Business & Management

Embed :
478
views

0
downloads
Login / Signup - with account for


  • → Make favorite
  • → Flag as inappropriate
  • → Download Presentation
  • → Share Presentation
  • Slide 1 - Chapter 2 The Role of IMC in the Marketing Process The McGraw-Hill Companies, Inc., 1998 Irwin/McGraw-Hill
  • Slide 2 - Marketing and Promotional Process Marketing Strategy Analysis Opportunity Analysis Competitive Analysis Target Marketing Target Marketing Process Identifying Markets Market Segmentation Select target Market Positioning Through Marketing strategies Product Decision Pricing Decision Channel of distribution Decision Promotional Decisions Advertising Direct Marketing Sales Promotion Publicity Personal Selling Public Relation Target Market Ultimate Consumers Individuals Business Resellers Purchase Marketing Planning Programs development
  • Slide 3 - The Marketing and Promotional Process The marketing strategy and plan The target marketing process Marketing planning program development The target market The McGraw-Hill Companies, Inc., 1998 Slide 2-1 Irwin/McGraw-Hill
  • Slide 4 - The Target Market Process The McGraw-Hill Companies, Inc., 1998 Slide 2-2 Figure 2-2 Irwin/McGraw-Hill
  • Slide 5 - Steps in the Segmentation Process Finding ways to group consumers according to their needs Finding ways to group the marketing actions available to the organization Developing a market -product grid Selecting the target segments Taking marketing actions to reach segments The McGraw-Hill Companies, Inc., 1998 Slide 2-4 Irwin/McGraw-Hill
  • Slide 6 - Developing a Positioning Strategy Attribute/benefit Price/quality Use or application Product class Product user Competitor Cultural symbol Repositioning Apple computer (easy Use) Mercedes Arm & Hammer Butter or margarine Dewar’s Avis/Hertz Jolly Green Giant, McDonald Kmart The McGraw-Hill Companies, Inc., 1998 Slide 2-5 Irwin/McGraw-Hill
  • Slide 7 - Determining the Positioning Strategy 1. Identifying competitors all competitors 2. Assessing consumers' perceptions of competitors which attributes are important to consumers. 3. Determining competitors' positions to attributes and other competitors. 4. Analyzing consumers' preferences 5. Making the positioning decision 6. Monitoring the decision The McGraw-Hill Companies, Inc., 1998 Slide 2-6 Irwin/McGraw-Hill
Valuable Key Free PowerPoint Template

Valuable Key

Views : 826

Coffee Bean Free PowerPoint Template

Coffee Bean

Views : 281

Swans Free PowerPoint Template

Swans

Views : 437

Air Baloon Free PowerPoint Template

Air Baloon

Views : 916

Photography Free PowerPoint Template

Photography

Views : 444

Dollar Free PowerPoint Template

Dollar

Views : 429

Room Interior Free PowerPoint Template

Room Interior

Views : 452

Tulips Free PowerPoint Template

Tulips

Views : 224

Yoga Free PowerPoint Template

Yoga

Views : 2354

Firefighters Free PowerPoint Template

Firefighters

Views : 1238

Mosquito Free PowerPoint Template

Mosquito

Views : 1867

Open Book Free PowerPoint Template

Open Book

Views : 914

Maple Leaf Free PowerPoint Template

Maple Leaf

Views : 473

Interior Free PowerPoint Template

Interior

Views : 520

Team Free PowerPoint Template

Team

Views : 851

Step to Success Free PowerPoint Template

Step to Success

Views : 561

Statistics and Graph Free PowerPoint Template

Statistics and Graph

Views : 655

Domino Free PowerPoint Template

Domino

Views : 564

Gerbera Free PowerPoint Template

Gerbera

Views : 323

Gym Free PowerPoint Template

Gym

Views : 522

Description : PowerPoint presentation on Advertising and Promotion Education, download now ppt of Advertising and Promotion Education

Tags : Advertising and Promotion Education

Shortcode : Get Shareable link