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Social Media PowerPoint Presentation

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Published on : Feb 20, 2018
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Slide 1 - Social Media IST 331 - Olivier Georgeon April 15th 2010
Slide 2 - Examples Facebook YouTube Myspace Twitter Del.icio.us Digg Etc…
Slide 3 - Nominee for Nobel Peace Prize 3 The Internet was nominated to the Nobel Peace Prize for promoting dialogue, debate and consensus through communication.
Slide 4 - Why You Should Care 4 eMarketer estimates by 2011 one-half of all Internet users will use social networking regulary.
Slide 5 - Why You Should Care 5 It’s not just for kids In 2008, 43% of the U.S. adult population used online social networking at least once a month. That figure will rise to 49% in 2011.
Slide 6 - 6 It’s still a lot of teens though 83% of US teens today use social networks Why You Should Care
Slide 7 - Why You Should Care 7 Advertising Spend $2.1 Billion spent on social media in 2008 $4.1 Billion social media spend by 2011
Slide 8 - What is Social Media? 8 Social Network User Generated Content (UGC) Social Bookmarking
Slide 9 - Social Network 9 Online communities of people who share interests and activities, … or who are interested in exploring the interests and activities of others. Examples: Facebook, MySpace, LinkedIn, Google+
Slide 10 - User Generated Content (UGC) 10 Or Consumer Generated Media (CGM) Defined: Media content that is publicly available and produced by end-users (user). Usually supported by a social network Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, Second Life…
Slide 11 - Social Bookmarking 11 A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Based on communities; The more people who bookmark a piece of content, the more value it is determined to have. Examples: Digg, Del.icio.us, StumbleUpon, and Reddit,
Slide 12 - Social Media Principles 12 Who you are Personalization Who you know Brows network What you do Generate an activity stream Share an activity stream Process an activity stream
Slide 13 - Generate an activity stream Automatic Google History, Google Analytics Blog Micro-blog Twitter, yammer, identi.ca Mailing groups Google groups Social network tools Facebook, Digg, FriendFeed
Slide 14 - twitter.com Why Twitter works? Asking why twitter works? Time
Slide 15 - Facebook.com News / Live Feed Time
Slide 16 - plurk.com There is some semantics Time Time
Slide 17 - Google Groups Time Time
Slide 18 - Share activity stream Web pages Twitter, Facebook, friendFeed… email Sms twitter IM Twitter… RSS Feeds
Slide 19 - RSS Feed List of Items With a time stamp Time
Slide 20 - friendfeed.com Time Aggregate your Life stream From different sources - Twitter - Blog - Facebook - Digg …
Slide 21 - Process activity streaming Overwhelming amount of information Need for abstraction Collaborative analysis Automatic formatting
Slide 22 - Netvibes.com RSS Feed aggregation Read
Slide 23 - Google Reader RSS Feed aggregation Read
Slide 24 - Google share items RSS Feed syndication Read Share
Slide 25 - Pipes.yahoo.com Advanced Filter Advanced syndication Automatic Feed processing: Time Time Time Abstraction
Slide 26 - Modeling Process 26/ 46 Raw data Find a semantic Infer higher-level symbols Find patterns of interest Analysis Activity Time
Slide 27 - Use social medias to improve your online presence 27
Slide 28 - Tactics for Any Budget 28 Host a blog Participate on industry leading blogs and conversations Host or sponsor a podcast Host/participate on discussion boards Try Viral video Create a group on a social network Run media on a social network Add social bookmarking links to your content
Slide 29 - Best Practices 29 Attempt to leverage an existing social networks. Avoid creating your own network surrounding your brand: Experiment with creating networks catering to specific audiences or special interests, not brands Listen and study the community before you enter the discussion Converse and don’t shout Be prepared to relinquish control of the brand Be honest and transparent about your involvement Learn through experimentation
Slide 30 - 30 Thank You