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Tags : marketing strategies | local businesses

Published on : Feb 20, 2018
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Slide 1 - FIVE KEY Marketing Strategies for Local Businesses Eric Kozlik CEO, Embitterment Bitters
Slide 2 - About Eric CEO, Embitterment Bitters Legal and Food/Bev. Marketing Experience SEO Nerd
Slide 3 - The Shape of this Talk General Digital
Slide 4 - #1 - Hone Your Value Proposition BEING LOCAL ISN’T GOOD ENOUGH “LOCAL” needs to stand for something greater than itself. What does “LOCAL” mean for your company? Convenience? Authenticity? Personal Service? Freshness? Special Knowledge? ?
Slide 5 - #1 – Hone Your Value Proposition Have a Mission Statement? Revisit it. Don’t Have One? MAKE ONE. Make your value proposition available.
Slide 6 - #2 – Be A Local Mogul Evaluate Your Local Network Who do you know? Who do you need to meet? INTRODUCE YOURSELF. Are there external benefits for being a local business instead of a corporation?
Slide 7 - #2 – Be A Local Mogul Full list of local resources at the end of this slide deck.
Slide 8 - #3 – Mind Your KWs and #s WHAT IS A KEYWORD? A word or phrase people use to find information when searching online. WHAT IS A HASHTAG (#)? A digital bumper sticker that helps us put content (and people/brands) into categories.
Slide 9 - #3 – Mind Your KWs and #s #EatLocal #FlyEaglesFly #OutdoorLife #Democrat
Slide 10 - #3 – Mind Your KWs and #s Tips for Keywords Who is your ideal customer (and why)? If you were your ideal customer, what would you type into Google to find your company? Make a list of your top 10 Keywords ACT ON IT.
Slide 11 - #3 – Mind Your KWs and #s Tips for Hashtags (#) What social media platforms work well for your business (or your business type)? Make a list of the top 10 hashtags being used by similar brands on those platforms. ProTip – Don’t invent. Use existing hashtags.
Slide 12 - #4 – Keep an Eye on ROI ROI = Return On Investment 2 Camps When it Comes to Measuring ROI 1.) IT CAN’T BE DONE! 2.) IT MUST BE DONE AT ALL COSTS! Does anyone else see a middle ground that’s being completely ignored?
Slide 13 - #4 – Keep an Eye on ROI SEO and Social Media work best for small businesses using a “Test” and then “Assess” model. Explore Google Analytics, Social Listening Litmus Test: Could you explain to someone, in simple terms, why you’re doing what you’re doing on digital and social?
Slide 14 - #5 – EDUCATE THYSELF! IF YOU DON’T KNOW… How search engines work What a mobile-friendly website is What to post on social media (and when) How many people visit your website each month LEARN. IT’S AS SIMPLE AS THAT.
Slide 15 - #5 – EDUCATE THYSELF! Let’s take the notion that people over 30 don’t understand the digital space…and absolutely obliterate it. Program learning time into your weekly schedule. Like, right now. On your phone. MOZ, MOZ, MOZ…(and other resources)
Slide 16 - Eric Kozlik – CEO, Embitterment Instagram: @quixologist @dcembitterment Website: embittermentdc.com Twitter: @king_koz
Slide 17 - D.C. Local Resources D.C. Chamber of Commerce Made in D.C. (Certifications + Networking) WDCEP 2016/2017 Doing Business Guide D.C. Bar – Legal Help (some Pro Bono!) Business Startup Checklist (DCSBDC)
Slide 18 - Digital Marketing Resources MOZ Beginner’s Guide to SEO Local SEO Learning Center Search Engine Land (More SEO) Answer the Public (Keyword Research) RiteTag&Hashtagify.me (#research)