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Social Media an Overview PowerPoint Presentation

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internetsurfing By : internetsurfing

On : Sep 20, 2017

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Social Media an Overview
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  • Slide 1 - Social Media IST 331 - Olivier Georgeon April 15th 2010
  • Slide 2 - Examples Facebook YouTube Myspace Twitter Del.icio.us Digg Etc…
  • Slide 3 - Nominee for Nobel Peace Prize 3 The Internet was nominated to the Nobel Peace Prize for promoting dialogue, debate and consensus through communication.
  • Slide 4 - Why You Should Care 4 eMarketer estimates by 2011 one-half of all Internet users will use social networking regulary.
  • Slide 5 - Why You Should Care 5 It’s not just for kids In 2008, 43% of the U.S. adult population used online social networking at least once a month. That figure will rise to 49% in 2011.
  • Slide 6 - 6 It’s still a lot of teens though 83% of US teens today use social networks Why You Should Care
  • Slide 7 - Why You Should Care 7 Advertising Spend $2.1 Billion spent on social media in 2008 $4.1 Billion social media spend by 2011
  • Slide 8 - What is Social Media? 8 Social Network User Generated Content (UGC) Social Bookmarking
  • Slide 9 - Social Network 9 Online communities of people who share interests and activities, … or who are interested in exploring the interests and activities of others. Examples: Facebook, MySpace, LinkedIn, Google+
  • Slide 10 - User Generated Content (UGC) 10 Or Consumer Generated Media (CGM) Defined: Media content that is publicly available and produced by end-users (user). Usually supported by a social network Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, Second Life…
  • Slide 11 - Social Bookmarking 11 A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Based on communities; The more people who bookmark a piece of content, the more value it is determined to have. Examples: Digg, Del.icio.us, StumbleUpon, and Reddit,
  • Slide 12 - Social Media Principles 12 Who you are Personalization Who you know Brows network What you do Generate an activity stream Share an activity stream Process an activity stream
  • Slide 13 - Generate an activity stream Automatic Google History, Google Analytics Blog Micro-blog Twitter, yammer, identi.ca Mailing groups Google groups Social network tools Facebook, Digg, FriendFeed
  • Slide 14 - twitter.com Why Twitter works? Asking why twitter works? Time
  • Slide 15 - Facebook.com News / Live Feed Time
  • Slide 16 - plurk.com There is some semantics Time Time
  • Slide 17 - Google Groups Time Time
  • Slide 18 - Share activity stream Web pages Twitter, Facebook, friendFeed… email Sms twitter IM Twitter… RSS Feeds
  • Slide 19 - RSS Feed List of Items With a time stamp Time
  • Slide 20 - friendfeed.com Time Aggregate your Life stream From different sources - Twitter - Blog - Facebook - Digg …
  • Slide 21 - Process activity streaming Overwhelming amount of information Need for abstraction Collaborative analysis Automatic formatting
  • Slide 22 - Netvibes.com RSS Feed aggregation Read
  • Slide 23 - Google Reader RSS Feed aggregation Read
  • Slide 24 - Google share items RSS Feed syndication Read Share
  • Slide 25 - Pipes.yahoo.com Advanced Filter Advanced syndication Automatic Feed processing: Time Time Time Abstraction
  • Slide 26 - Modeling Process 26/ 46 Raw data Find a semantic Infer higher-level symbols Find patterns of interest Analysis Activity Time
  • Slide 27 - Use social mediasto improve your online presence 27
  • Slide 28 - Tactics for Any Budget 28 Host a blog Participate on industry leading blogs and conversations Host or sponsor a podcast Host/participate on discussion boards Try Viral video Create a group on a social network Run media on a social network Add social bookmarking links to your content
  • Slide 29 - Best Practices 29 Attempt to leverage an existing social networks. Avoid creating your own network surrounding your brand: Experiment with creating networks catering to specific audiences or special interests, not brands Listen and study the community before you enter the discussion Converse and don’t shout Be prepared to relinquish control of the brand Be honest and transparent about your involvement Learn through experimentation
  • Slide 30 - 30 Thank You

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Tags : social media | overview of social media | SMO | website social media | facebook social media | twitter social media | Marketing Strategy

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