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Social media marketing means create content that attracts attention and encourages readers to share it across their social networks.

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social media | SMB | SEO | content marketing | social networks | social media marketing

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Social Media Business PowerPoint Presentation

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Description : Social media marketing means create content that attracts attention and encourages readers to share ... Read More

Tags : social media | SMB | SEO | content marketing | social networks | social media marketing

Published on : May 06, 2016
Views : 287 | Downloads : 2


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Social Media Business
Presentation Transcript
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Slide 1 - SOCIAL MEDIA BUSINESS
Slide 2 - Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., websites, social networks, instant messages, news feeds) about an event, product, service, brand or company, especially on social media platforms. Social media marketing
Slide 3 - PLATFORMS
Slide 4 - SOCIAL NETWORKING WEBSITES Selection of potential social networks to use; Definition of a financial plan; Definition of organizational structures to manage the social network in the market; Selection of target; Promotion of products and services; Performance measures
Slide 5 - Mobile Phones Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites.
Slide 6 - social media landscape
Slide 7 - Strategies
Slide 8 - Strategies The passive approach Social media can be a useful source of market information and customer's voice. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services
Slide 9 - Strategies The active approach Social media can be used not only as public relations and direct marketing tools but also as communication channels (targeting specific audiences with social media influencers) and as customer engagement tools. Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads
Slide 10 - Thank You